Bess Nolan-Cook, CEO Tourism North East – Spilling Local SecretsTo Boost Tourism

Up in Victoria’s High Country they released a clever strategy today tolure tourists over summer by giving away some of the secrets kept close to the chest of the locals. Graeme Kemlo pre-recorded this interview with CEO of Tourism North East, Bess Nolan-Cook. Knowing that we all love a secret place to getaway, or a secret food or drink spot and you won’t be popular if it suddenly turns into Instagram heaven. So Graeme’s opening question to Bess was: could she keep a secret? Turns out she couldn’t.
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